Social Media Manager

Who We Are

With three campuses along Colorado’s Front Range, FRCC is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.

Each year approximately 5,000 FRCC students transfer to four-year universities and FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.

One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.

The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.

FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.

Strategic Marketing & Communications

FRCC’s Strategic Marketing & Communications Division is responsible for brand management, strategic communications, public relations, digital/web strategy, events and executive communications. 

Who You Are

As the Social Media Manager, reporting directly to the Director of Communications and indirectly to the Director of Marketing, you play a pivotal role in shaping the social presence and public perception of Front Range Community College. You aim to amplify the institution’s visibility, drive positive brand engagement and contribute to the college’s strategic goals. You will lead and implement the college’s social media presence, including creating, curating and managing published content across social media platforms. In addition, you will create a collegewide social media strategy and collaborate with various departments to identify compelling stories to share on our social channels. 

As the Social Media Manager, you are collaborative, creative, data-driven, and highly organized, with a strong understanding of all existing and emerging social platforms and current trends.

You will have the opportunity to work remotely 1-2 days per week as scheduling permits, but this position does require a strong on-campus presence and will need to travel to all three FRCC campuses. Additionally, this role will attend college or community events, which may on occasion take place outside of normal working hours.

Please note: You need to be a Colorado resident on your first day of employment. Also, Front Range Community College is an E-Verify employer.

SALARY: $60,594-$63,624 annually

The salary range reflects the minimum and maximum starting salary for the position.  When determining the starting salary for a new employee, FRCC takes into consideration a combination of the selected candidate's education, training and experience as it relates to the requirements of the position, as well as the position's scope and complexity, internal pay equity and external market value.

BENEFITS: For information about benefits, please view APT & Faculty Benefits.

SELECTION PROCESS: Position will remain open until filled with a priority deadline of June 15, 2025. This posting may be used to fill multiple or similar positions. 

Preliminary screening will be made on the basis of completed application package submitted by candidate. In your application please include a resume and cover letter that specifically addresses how your background and experience align with requirements, qualification and responsibilities of the Social Media Manager as well as a portfolio of samples of your social media work, including photo posts, reels, or stories. A link to a portfolio that includes original social media content is acceptable. 

Primary Duties

Social Media Content Development, Strategy & Implementation:

• Lead and optimize the college’s social media strategy to support enrollment, fundraising, and engagement.
• Develop and manage content calendars, ensuring consistent, on-brand messaging across platforms.
• Create and publish engaging visual and written content tailored to each social media channel.
• Oversee content approval, scheduling, and optimization for maximum reach and impact.
• Collaborate on campaigns and cross-functional initiatives with stakeholders.
• Monitor trends, conversations, and reputations; report insights and engagement metrics. Manage influence partnerships and social media guidelines.

Paid Campaign Management:

• Plan and execute targeted ad campaigns to grow the audience and drive engagement.
• Monitor performance, optimize spending, and report on return on income.

Data Analysis & Insights:

• Partner with departments and stakeholders to align content with institutional goals.
• Support a culture of inclusion through respectful, responsible communication.

Required Competencies

• Outstanding Communication & Storytelling: Excellent verbal and written communication, as well as interpersonal and presentation skills. Has a keen understanding of brand voice and engaging storytelling, and strong writing and editing skills.
• Social Media Technology: Highly proficient at using social media content management platforms to maximize target audience reach, optimize engagement and meet clearly defined goals. Excels at quickly learning to use new technology, tools and emerging social media platforms.
• Innovative and Strategic Thinking: Highly creative thinker who can bring to life messages, ideas, and programs in new ways that resonate with internal and external audiences.
• Time Management: Strong time-management skills, and the ability to work both collaboratively and independently on complex projects.
• Collaboration & Relationship Building: Willingness to work with colleagues across departments to further student and employee engagement. Ability to develop strong relationships across teams and departments and to confidently and clearly explain communications-related concepts and ideas.
• Mission, Vision & Values: Embrace the mission, vision and values of FRCC.  Understand the importance of the work that you do to support institutional goals.
• Student Centeredness: Place FRCC students (and prospective students) at the center of your work. Adopt a philosophy that makes the ability to serve students the cornerstone of the work that you do.
• Analytical Mindset/Data Usage: Analytical mindset with the ability to interpret data, draw conclusions, and make data-driven recommendations. Ability to use data to drive editorial decisions and determine the best tools to disseminate information that ensure it reaches target audiences. Work with supervisor to brainstorm changes that can be implemented to improve a program or service that the department provides.
• Cultural Self-Awareness: Willing to examine own beliefs and acknowledge own biases and how they have impacted or may impact the ability to serve students.
• Cultural Competence: Recognize the need to become knowledgeable about the ways to communicate and support students of other backgrounds.  Change approach to reflect the new learning.
• Equity Mindedness: Learn to view department operations through an equity lens. Be willing to call attention to processes that lead to inequity in serving students.  Understand the college's equity goals and how your role supports FRCC's ability to achieve those goals.  
• Team Building: Participate in team-building exercises and strive to build positive and collaborative relationships with colleagues both within the department and in other departments within the college.

Qualifications

Required Education/Training & Work Experience:

• Bachelor's degree in communications, journalism, marketing, digital marketing, social media, business, new media or a related field and 4 years of experience in social media/digital marketing.

OR

• Master’s degree in communications, journalism, marketing, digital marketing, social media, business, new media or a related field and 3 years of experience in social media/digital marketing.

OR

• Associate degree in communications, journalism, marketing, digital marketing, social media, business, new media or a related field and 5 years of experience in social media/digital marketing.

AND

• Demonstrated experience with developing, writing and producing multimedia social media content.
• Demonstrated experience developing both paid and organic social media campaigns.
• Experience working collaboratively in a fast-paced, results-driven environment.
• Strong proficiency with social media platforms and management software, data analytics tools and related platforms.
• Strong understanding of social media and digital marketing strategies and metrics, including paid campaigns.
• Sound editorial judgment.
• Advanced proficiency in computer applications with a demonstrated ability to learn and adapt to new software technologies.
• Knowledge of SEO, SMO, SEM, PPC and digital marketing best practices.

Preferred Education/Training & Work Experience:

• Ability to communicate effectively and write without grammatical/spelling errors in Spanish.

Welcoming. Respectful. Inclusive. Together, we are FRCC.

For information on Front Range Community College’s Security, including Clery Act/Crime Statistics for the campuses and surrounding area, view FRCC’s Annual Security Report (Download PDF reader).