Social Media Intern

Our country's education and workforce systems are inequitable, failing to meet the needs of our most marginalized citizens. Historically, workforce education has led to low-wage jobs disconnected from ongoing higher education, which has created significant barriers for career advancement. At the same time, traditional higher education has increasingly become unaffordable for Americans from lower-income backgrounds while also lacking direct connection to the labor market. The consequences of these systemic failures are dire.

At Propel America, we believe a better system should and can exist. We believe high school graduates shouldn’t have to choose between forestalling income and accruing significant debt while pursuing a traditional college degree, or forestalling education and mobility for low-wage, entry-level work with few opportunities for advancement. Propel is building that better system: a Jobs-First Higher Education allowing young adults from low-income backgrounds to access an affordable and efficient pathway to a good job, propelling them into a choice-filled life.

By privileging both the needs of young adults and those of our employer partners, Propel America:

 

• Partners with employers to assess talent needs, create relevant training programs, and hire diverse, local talent for their in-demand roles.
• Recruits, guides, and supports opportunity youth (18-26 years old), particularly those from low-income backgrounds, through a blended, technology-enabled career accelerator inclusive of a suite of products and supports (e.g., career exploration, cohort learning, one-on-one coaching, etc) to ensure Fellows have what they need to be successful in their job interview, persist in the workforce, and a plan for ongoing education and career advancement.
• Partners with training and higher education organizations to offer in-demand credentials that allow young adults to earn college credits

To learn more about Propel America, please visit https://www.propelamerica.org.

THE OPPORTUNITY

Your mission is to foster the growth and amplify the impact of Propel’s recruitment of young adults into our programs via digital marketing. As a Social Media Intern, you will create, schedule,, and monitor social media content that effectively promotes our training programs to a young adult audience. You will work closely with our sourcing and marketing teams to develop engaging posts, stories, and campaigns that reflect our brand and mission. This is an excellent opportunity to gain hands-on experience in social media marketing while making a real impact in young adults' lives.

THE ROLE

Social Media Content Creation & Management (85%)

• Create engaging content (posts, stories, and graphics) for social media platforms, primarily TikTok, Instagram, and Facebook.
• Schedule and monitor social media posts to ensure timely and consistent brand communication.
• Gathering content from Propel alumni, current students, and staff.
• Engage with followers by responding to comments, messages, and direct inquiries.
• Collaborate with the sourcing team to brainstorm and implement campaigns tailored to recruiting young adults into training programs.
• Track and analyze performance metrics to assess campaign effectiveness and suggest improvements.
• Stay updated with social media trends and best practices to help keep Propel’s content relevant and engaging.

Google Ads Management (10%)

• Support Google Ads management, including monitoring campaigns, tracking performance, and adjusting strategies to improve ad effectiveness.
• Track and analyze performance metrics across social media and Google Ads to assess campaign effectiveness and suggest improvements.

Recruitment Marketing Materials Creation (5%)

• Support sourcing team with creation of recruitment materials (flyers, swag, etc.)