Public Relations Intern

The communications intern will create and execute and 8-week in-depth public relations plan for boosting local media coverage, or influencer coverage on a national level. The project will result in the creation of a strategic PR plan serving the marketing objectives for the Planet Family of Companies.

The individual will work closely with the Vice President of Communications as well as Vice President of Marketing. The communications intern will create a project plan with trends and competitor research, recommendations, measurable KPIs, and an implementation project plan. The project may also include templates for print and digital assets, targeted media lists, thought leadership and press release topics, recommended keywords, creative content, or advertising recommendations.

Our ideal teammate is self-motivated, organized, detail-oriented, and a strong conceptual thinker who can meet deadlines. This person should work well in a team setting and be open to receiving feedback from colleagues.

Essential Duties and Responsibilities

Lead the conception, execution, and oversight of a strategic PR, search, and social media strategy from inception to completion.

Conceptualize and produce an in-depth project recommending a strategic PR, search or social media strategy plan to support PR marketing objectives and incorporating brand messaging guidelines for a Planet Family of Companies division.

Collaborate closely with Vice President of Communications and Vice President of Marketing to establish the scope, design, and execution of the strategy being developed.

Conduct thorough research, planning, and execution of strategic communications plan.

Perform additional duties as assigned, contributing to the overall effectiveness and success of the marketing and communications department

Position Requirements

Education

Pursuing degree in marketing, communication, design, or business-related field

Experience

Experience creating strategies for social media, SEO, or public relation plans a plus

Functional/Technical Skills

Self-starter with an upbeat, positive personality.

Must be self-motivated, organized, and detail-oriented

Excellent oral and written communication skills

Superior attention to detail

Great at multi-tasking and time management

Creativity and ability to develop concepts and themes with originality

Familiar with or ability to learn Onclusive, SEMRush, Sendible, Experience, or ReviewTrackers

Advanced proficiency in Microsoft Office (Outlook, PowerPoint, Word, Excel etc.)

Environmental/Physical Demands

Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without accommodation. While performing the duties of this job, the employee is:

Required to sustain predictable work attendance

Frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch, operate, place, or position

Regularly required to communicate with others, detect, converse with, discern, convey, express oneself, and exchange information

Specific vision abilities required by this job include close vision, and ability to adjust focus

Travel required: not likely but possible

Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.