Social Media Manager

OVERVIEW:

The Social Media Manager is responsible for creating, curating and optimizing content about visiting Raleigh, N.C., for GRCVB’s social media channels. With an emphasis on leisure-targeted platforms, the Social Media Manager works closely with the Assistant Director of Marketing and Communications in translating the Bureau’s editorial calendar into original content suited for social media (videos, photos, graphics, Instagram Story-type of posts and more), delivering visitor information across a wide variety of topics in an engaging manner that enhances the destination brand.

To fully and fairly promote tourism in Raleigh and the other 11 municipalities in Wake County, the Social Media Manager works with local hospitality partners and stakeholders to identify opportunities to further supplement GRCVB’s social media publishing calendar with partner-provided content, plus manages collaborations with local social media freelancers or influencers. Responsibilities also include serving as a destination expert with the ability to professionally respond to inquiries that are made on social media posts or sent through direct messages.

EXPECTATIONS:

• Demonstrate effective project management on all assignments from initiation through delivery.
• Ensure each project or assignment is completed on time and with superior quality, while staying within budget, working effectively and professionally with outside vendors (if applicable), handling and organizing all documentation and keeping the Assistant Director and other appropriate staff updated with via verbal and/or written reports.
• Maintains a highly motivated work ethic related to following the latest news and developments in the Raleigh area and trends in social media communication.

RESPONSIBILITIES:

• Serves as the primary manager for GRCVB’s leisure-targeted social media platforms, maintaining consistent publishing schedules and alignment with the Bureau’s editorial calendar, social media marketing strategy and destination brand guidelines; proactively researches and evaluates content opportunities based on potential effectiveness, visitor interest and destination brand relevance.
• Creates original photo and video content for social media platforms (including but not limited to Instagram and Facebook), delivering engaging and knowledgeable visitor information about Raleigh, N.C., in a way that encourages audiences to consider planning a visit, adding to their already-planned itinerary or sharing with family/friends; also distributes written content from visitRaleigh.com to social media platforms in order to drive website traffic.
• Identifies and executes on collaboration opportunities with local hospitality partners and stakeholders—including restaurants, attractions, retailers, hotels, municipalities and event organizers—to publish or co-publish visitor information to GRCVB’s social media accounts; manages collaborations between GRCVB and local freelance creators/influencers, under the direction of the Assistant Director of Marketing and Communications as well as the social media marketing strategy.
• Assists in the spending, managing and tracking of the social media marketing budget.
• Represents GRCVB by attending media/influencer events held by local hospitality partners; attends some night and weekend leisure events in Raleigh and Wake County, typically for the purpose of capturing photography and video for social media (schedule flexibility is provided).
• Gathers engagement and audience data provided by social media platforms, analyzes for trends and opportunities and reports insights to Assistant Director of Marketing and Communications; proposes editorial ideas and tactics for use across GRCVB’s social media channels.
• As needed, assists in implementing the Bureau’s social media marketing strategy across other departments (Sales, Destination Services and Greater Raleigh Sports Alliance).
• Assists the Marketing and Communications Department and other departments with special assignments and projects as needed.

REPORTS TO: Assistant Director of Marketing and Communications

SALARY: Mid to upper $50k salary

WORKING ENVIRONMENT:

Please note that this position will be required to be in-office 5 days a week for the first 60 days after start date.

After that time, this position will be a combination of in-office work (3x/week or more as needed) and telecommuting. In addition, occasional off-site night and weekend events may be needed.

JOB-RELATED TRAINING AND EXPERIENCE: 

• Excellent written and verbal communication skills; knowledge of AP style
• Strong familiarity with Raleigh/Wake County and/or CVB industry
• Two or more years of experience in managing corporate/non-profit/government social media accounts; knowledge of evolving social media best practices and sound editorial judgment
• Work experience and/or a personal portfolio that demonstrates ability to create original photo and video content for social media, including Instagram Reels
• Minimum of associate degree in marketing, communications, English/literature, new media/multimedia or tourism/hospitality
• Excellent computer/typing skills
• Proficiency with Adobe Creative Suite, particularly Photoshop
• Proficiency with Microsoft Word, Outlook and PowerPoint

PHYSICAL DEMANDS: 

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit and stoop, kneel, crouch, or crawl.
• The employee may be needed to lift or move up to 25 lbs.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.